Market Share by Top Websites

1 AMP Platform is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AMP Platform in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 112 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Adult, Financial Management, Business Services and 33 other categories.

Geography

1 AMP Platform is leading in most countries, including United States, Brazil, Canada, Russia and 37 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, China, Bulgaria and 7 other countries.