AMP Platform is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AMP Platform has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, People & Society, Car Buying and 115 other categories.
Microsoft adCenter Conversion is leading in Adult, Marketing & Advertising, Insurance, Business Services and 28 other categories.
AMP Platform is leading in most countries, including United States, India, Brazil, United Kingdom and 38 other countries.
Microsoft adCenter Conversion is leading in Canada, France, Indonesia, China and 12 other countries.