Market Share by Top Websites

1 AMP Platform is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AMP Platform in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 138 other categories.

2 Open AdExchange is leading in Newspapers, Auctions and Office Products.

Geography

1 AMP Platform is leading in most countries, including United States, Brazil, India, Great Britain and 69 other countries.

2 Open AdExchange is leading in Denmark, Faeroe Islands and Guatemala.