1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, AMP Platform is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 10 other categories.
2
AMP Platform is leading in Vehicles, Health, Finance, Community & Society and one other category.
1
Specific Media is leading in most countries, including Spain, United Kingdom, Portugal, France and 36 other countries.
2
AMP Platform is leading in United States, Philippines, Pakistan, Slovakia and one other country.