Market Share by Top Websites

1 AOL On is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AOL On has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 202 other categories.

2 DoubleClick AdExchange is leading in Automotive News and Gifts.

Geography

1 AOL On is leading in most countries, including United States, Russia, United Kingdom, Canada and 122 other countries.

2 DoubleClick AdExchange is leading in Germany, China and Panama.