Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AOL On is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 AOL On has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 124 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 84 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 78 other countries.

2 AOL On is leading in Russia, Brazil, Mexico, Turkey and 59 other countries.