Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Appier is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Appier has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Food & Drink, Travel & Tourism and 14 other categories.

2 Kargo is leading in Games, Arts & Entertainment, Home & Garden, Hobbies & Leisure and one other category.


1 Appier is leading in most countries, including Taiwan, Japan, India, South Korea and 110 other countries.

2 Kargo is leading in United States, France, United Kingdom, Russia and 42 other countries.