Apple ITunes App Meta
626,882 websites

Apple ITunes App Meta is free to use

https://developer.apple.com/library/ios/documentation/AppleApplications/Reference/SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html

Apple Itunes App meta tag

VS

App Links
433,695 websites

App Links is free to use

http://applinks.org

Apps that link to your content can then use this metadata to deep-link into your app, take users to an app store to download the app, or take them directly to the web to view the content.

Market Share by Top Websites

1 Apple ITunes App Meta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, App Links is clearly lagging behind, losing to Apple ITunes App Meta in all segments.

Websites Categories

1 Apple ITunes App Meta has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Adult, Lifestyle and 20 other categories.

2 App Links hasn't got a lead over Apple ITunes App Meta in any websites category.

Geography

1 Apple ITunes App Meta is leading in most countries, including United States, Russia, United Kingdom, Germany and 158 other countries.

2 App Links is leading in South Korea, Turkey and Guernsey.