Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gumroad is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 208 other categories.

2 Gumroad is leading in News & Media, Visual Arts & Design, Animation & Comics, Movies and 14 other categories.


1 Apple Pay is leading in most countries, including United States, United Kingdom, Australia, Canada and 196 other countries.

2 Gumroad is leading in Syrian Arab Republic, Brunei Darussalam, Sierra Leone, French Polynesia and 5 other countries.