Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paddle is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Finance, Shopping, Business & Industry, Banking and 140 other categories.

2 Paddle is leading in Email.


1 Apple Pay is leading in most countries, including United States, United Kingdom, Japan, Russia and 84 other countries.

2 Paddle is leading in Tunisia, Sudan, Cote d Ivoire and Antigua and Barbuda.