Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trustly is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Finance, Shopping, Business & Industry, Banking and 138 other categories.

2 Trustly is leading in Gambling, Casinos, Games, Lottery and 5 other categories.


1 Apple Pay is leading in most countries, including United States, United Kingdom, Japan, Russia and 73 other countries.

2 Trustly is leading in Sweden, Malta, Romania, Finland and 11 other countries.