Market Share by Top Websites

1 Trustly is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Apple Pay is clearly lagging behind, losing to Trustly in all segments.

Websites Categories

1 Trustly has better usage coverage in more websites categories. Including Gambling, Casinos, Consumer Electronics, Internet & Telecom and 17 other categories.

2 Apple Pay is leading in Shopping, Clothing, Business & Industry, Jewelry and 10 other categories.


1 Trustly is leading in most countries, including United Kingdom, Spain, Sweden, Australia and 24 other countries.

2 Apple Pay is leading in United States, China, Georgia and Brazil.