Market Share by Top Websites

1 eMarketeer is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AppLovin is clearly lagging behind, losing to eMarketeer in all segments.

Websites Categories

1 eMarketeer has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Heavy Industry & Engineering, Vehicles and 17 other categories.

2 AppLovin hasn't got a lead over eMarketeer in any websites category.


1 eMarketeer is leading in most countries, including Norway, Sweden, Denmark, Finland and 33 other countries.

2 AppLovin is leading in Czech Republic, Argentina, Iran and Saudi Arabia.