Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Localytics is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including Shopping, People & Society, Magazines & E-Zines, News & Media and 6 other categories.

2 Localytics is leading in Internet & Telecom, Adult, Food & Drink, Business & Industry and 3 other categories.


1 AppLovin is leading in most countries, including United States, Viet Nam, Brazil, Spain and 17 other countries.

2 Localytics is leading in Belarus, Ireland, Korea Republic and Switzerland.