Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Localytics is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including News & Media, Sports, Children, Shopping and 6 other categories.

2 Localytics is leading in Internet & Telecom, Adult, Business & Industry, Marketing & Advertising and 3 other categories.


1 AppLovin is leading in most countries, including Austria, United States, Germany, Taiwan and 18 other countries.

2 Localytics is leading in Brazil, Libya, Greece, Indonesia and 3 other countries.