Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Localytics is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including Movies, Games, Law & Government, Government and 6 other categories.

2 Localytics is leading in Internet & Telecom, Food & Drink, Marketing & Advertising, Business & Industry and 3 other categories.

Geography

1 AppLovin is leading in most countries, including United States, Brazil, Germany, Japan and 17 other countries.

2 Localytics is leading in Belarus and India.