Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Localytics is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including People & Society, Sports, Children, Shopping and 6 other categories.

2 Localytics is leading in Internet & Telecom, Adult, Business & Industry, Marketing & Advertising and 3 other categories.

Geography

1 AppLovin is leading in most countries, including United States, Italy, Poland, Japan and 15 other countries.

2 Localytics is leading in Denmark, Greece, Argentina and India.