Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Localytics is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including Sports, Children, Shopping, People & Society and 6 other categories.

2 Localytics is leading in Internet & Telecom, Adult, Food & Drink, Marketing & Advertising and 3 other categories.

Geography

1 AppLovin is leading in most countries, including United States, Viet Nam, Australia, Spain and 15 other countries.

2 Localytics is leading in Belarus, France, India and Thailand.