Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Markitude is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Games, Magazines & E-Zines and 7 other categories.

2 Markitude is leading in Business & Industry, Marketing & Advertising, Internet & Telecom and Online Marketing.

Geography

1 AppLovin is leading in most countries, including United States, China, Germany, Argentina and 23 other countries.

2 Markitude is leading in Spain.