Market Share by Top Websites

1 AppLovin is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Markitude is clearly lagging behind, losing to AppLovin in all segments.

Websites Categories

1 AppLovin has better usage coverage in more websites categories. Including News & Media, Children, Shopping, People & Society and 7 other categories.

2 Markitude is leading in Marketing & Advertising, Business & Industry, Internet & Telecom and Online Marketing.

Geography

1 AppLovin is leading in most countries, including Austria, United States, Brazil, Russia and 20 other countries.

2 Markitude is leading in Peru.