Market Share by Top Websites

1 OutMarket is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AppLovin is clearly lagging behind, losing to OutMarket in all segments.

Websites Categories

1 OutMarket has better usage coverage in more websites categories. Including Business & Industry, People & Society, Internet & Telecom, Shopping and 96 other categories.

2 AppLovin is leading in Children and Magazines & E-Zines.

Geography

1 OutMarket is leading in most countries, including United States, Canada, India, United Kingdom and 21 other countries.

2 AppLovin is leading in Brazil, Spain, Japan, Poland and 10 other countries.