Market Share by Top Websites

1 OutMarket is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AppLovin is clearly lagging behind, losing to OutMarket in all segments.

Websites Categories

1 OutMarket has better usage coverage in more websites categories. Including Business & Industry, People & Society, Internet & Telecom, Shopping and 96 other categories.

2 AppLovin is leading in Magazines & E-Zines and Children.


1 OutMarket is leading in most countries, including United States, Canada, United Kingdom, Japan and 23 other countries.

2 AppLovin is leading in Viet Nam, France, Iraq, Morocco and 5 other countries.