Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AppLovin is clearly lagging behind, losing to Pardot in all segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 175 other categories.

2 AppLovin is leading in Children.

Geography

1 Pardot is leading in most countries, including United States, United Kingdom, Japan, Canada and 133 other countries.

2 AppLovin is leading in Myanmar.