Market Share by Top Websites

1 PIPZ is leading in Top 1M Sites.

2 In terms of market share, AppLovin is clearly lagging behind, losing to PIPZ in all segments.

Websites Categories

1 PIPZ has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Health, E-commerce & Shopping and 10 other categories.

2 AppLovin is leading in Games.

Geography

1 PIPZ is leading in most countries, including Brazil, China, Mexico, Bangladesh and 8 other countries.

2 AppLovin is leading in Czech Republic, Argentina, Canada, Taiwan and 2 other countries.