In terms of market share, AppMetrx is clearly lagging behind, losing to Direct Response Group in all segments.
AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 44 other categories.
Direct Response Group is leading in Soccer, TV & Video and Office Products.
AppMetrx is leading in most countries, including United States, United Kingdom, France, Germany and 37 other countries.
Direct Response Group hasn't got a lead over AppMetrx in any country.