In terms of market share, AppMetrx is clearly lagging behind, losing to Direct Response Group in all segments.
AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Software and 45 other categories.
Direct Response Group is leading in Soccer, TV & Video and Office Products.
AppMetrx is leading in most countries, including United Kingdom, United States, France, Germany and 39 other countries.
Direct Response Group is leading in Hong Kong, Indonesia, Austria, South Korea and one other country.