In terms of market share, AppMetrx is clearly lagging behind, losing to Direct Response Group in all segments.
AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 45 other categories.
Direct Response Group is leading in TV & Video and Office Products.
AppMetrx is leading in most countries, including United States, United Kingdom, France, India and 35 other countries.
Direct Response Group is leading in China and Brazil.