In terms of market share, AppMetrx is clearly lagging behind, losing to Direct Response Group in all segments.
AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 47 other categories.
Direct Response Group is leading in Office Products and TV & Video.
AppMetrx is leading in most countries, including United States, United Kingdom, France, India and 40 other countries.
Direct Response Group is leading in Russia.