In terms of market share, AppMetrx is clearly lagging behind, losing to Experian Marketing Services in all segments.
AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 33 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 17 other categories.
AppMetrx is leading in most countries, including United Kingdom, France, Germany, India and 25 other countries.
Experian Marketing Services is leading in United States, Italy, Colombia, Honduras and 7 other countries.