Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AppMetrx is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Software and 32 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 25 other categories.


1 AppMetrx is leading in most countries, including United Kingdom, France, India, Germany and 24 other countries.

2 MerchantAdvantage is leading in United States, Spain, Greece, Colombia and one other country.