Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AppMetrx is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 43 other categories.

2 AppMetrx is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Software and 29 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, United States, Spain and 60 other countries.

2 AppMetrx is leading in United Kingdom, France, India, Canada and 13 other countries.