Market Share by Top Websites

1 AppNexus DSP is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Travel audience is clearly lagging behind, losing to AppNexus DSP in all segments.

Websites Categories

1 AppNexus DSP has better usage coverage in more websites categories. Including Travel & Tourism, Vehicles, Science & Education, Finance and 20 other categories.

2 Travel audience hasn't got a lead over AppNexus DSP in any websites category.


1 AppNexus DSP is leading in most countries, including United States, France, United Kingdom, Australia and 113 other countries.

2 Travel audience is leading in Tunisia, Bosnia and Herzegovina, Bahrain, Bolivia and 6 other countries.