Market Share by Top Websites

1 Google AdWords Advertiser is leading in Top 1M Sites and The Entire Web.

2 AppNexus is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Games, News & Media and 8 other categories.

2 Google AdWords Advertiser is leading in Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 8 other categories.

Geography

1 Google AdWords Advertiser is leading in most countries, including United States, Japan, United Kingdom, Brazil and 134 other countries.

2 AppNexus is leading in Taiwan, France, Indonesia, Ecuador and 20 other countries.