Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 220 other categories.

2 HOTWords is leading in Technology News, Humor, Online, Classifieds and 3 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 150 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 10 other countries.