Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, IVW is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 221 other categories.

2 IVW is leading in Adult, Search Engine, Car Buying, Domain Names & Register and 12 other categories.


1 AppNexus is leading in most countries, including United States, France, United Kingdom, Spain and 190 other countries.

2 IVW is leading in Germany, Trinidad and Tobago, Turkmenistan, Isle of Man and 3 other countries.