Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 174 other categories.

2 Luminate is leading in Business & Industry, Construction & Maintenance, Photography, Pets & Animals and 52 other categories.


1 AppNexus is leading in most countries, including France, United States, India, United Kingdom and 174 other countries.

2 Luminate is leading in Trinidad and Tobago, Bahrain, Guam, Aruba and 9 other countries.