Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 230 other categories.

2 Luminate is leading in Construction & Maintenance, Alternative & Natural Medicine, Animal Products & Service, Equestrian and 6 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, Japan and 225 other countries.

2 Luminate hasn't got a lead over AppNexus in any country.