Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 186 other categories.

2 Luminate is leading in Business & Industry, Construction & Maintenance, Photography, Pets & Animals and 47 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, Germany and 185 other countries.

2 Luminate is leading in Uzbekistan, Namibia, Aruba, Liberia and 3 other countries.