Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 227 other categories.

2 Luminate is leading in Construction & Maintenance, Industrial Goods & Services, Alternative & Natural Medicine, Agriculture & Forestry and 9 other categories.


1 AppNexus is leading in most countries, including United States, France, Brazil, Germany and 207 other countries.

2 Luminate is leading in Dominica and Aruba.