Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 215 other categories.

2 Luminate is leading in Construction & Maintenance, Pets & Animals, Restaurants & Delivery, Industrial Goods & Services and 20 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, United Kingdom and 199 other countries.

2 Luminate is leading in Aruba, Belize and Bhutan.