Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computers Electronics & Technology, Games and 20 other categories.

2 PubMatic hasn't got a lead over AppNexus in any websites category.


1 AppNexus is leading in most countries, including United States, Russia, France, Taiwan and 154 other countries.

2 PubMatic is leading in Serbia and Tajikistan.