Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 238 other categories.

2 is leading in Senior Health and Ethnic & Regional.


1 AppNexus is leading in most countries, including United States, France, Brazil, Germany and 205 other countries.

2 is leading in Cook Islands, Dominica, Northern Mariana Islands and Tonga.