Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 186 other categories.

2 is leading in Car Buying, Construction & Maintenance, Universities & Colleges, Humor and 32 other categories.


1 AppNexus is leading in most countries, including France, Sweden, United Kingdom, Belgium and 151 other countries.

2 is leading in United States, New Zealand, Iran, Kenya and 9 other countries.