Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Simpli.fi is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 226 other categories.

2 Simpli.fi is leading in Banking, Medicine, Furniture, Dentistry and 4 other categories.

Geography

1 AppNexus is leading in most countries, including France, United States, United Kingdom, India and 188 other countries.

2 Simpli.fi is leading in Guyana, Turkmenistan and Samoa.