Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Simpli.fi is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 230 other categories.

2 Simpli.fi is leading in Dentistry, Senior Health, Holidays, Death and one other category.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 195 other countries.

2 Simpli.fi is leading in Tonga.