Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 201 other categories.

2 SiteScout is leading in Adult, Computer & Electronics, Software, Movies and 20 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 189 other countries.

2 SiteScout is leading in Sri Lanka, Belize, Maldives, Guernsey and 3 other countries.