Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SMART AdServer is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 20 other categories.

2 SMART AdServer hasn't got a lead over AppNexus in any websites category.

Geography

1 AppNexus is leading in most countries, including United States, France, Japan, Russia and 156 other countries.

2 SMART AdServer is leading in Gabon.