Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 221 other categories.

2 TradeAdExchange is leading in Dictionaries & Encyclopedias, File Sharing, Weapons, Metals & Mining and one other category.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 148 other countries.

2 TradeAdExchange is leading in Turkey, Azerbaijan, Albania, Cambodia and 10 other countries.