Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 233 other categories.

2 TradeAdExchange is leading in Dictionaries & Encyclopedias and Associations.

Geography

1 AppNexus is leading in most countries, including France, United States, United Kingdom, India and 185 other countries.

2 TradeAdExchange is leading in Turkey, Azerbaijan, Isle of Man, Cape Verde and one other country.