Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 198 other categories.

2 TradeDesk is leading in Car Buying, Real Estate, Technology News, Universities & Colleges and 19 other categories.


1 AppNexus is leading in most countries, including France, Sweden, United Kingdom, Belgium and 143 other countries.

2 TradeDesk is leading in United States, Viet Nam, Japan, Denmark and 14 other countries.