Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 209 other categories.

2 TradeDoubler is leading in Travel, Tourism, Accommodation & Hotels, Science and 19 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 178 other countries.

2 TradeDoubler is leading in Italy, Sweden, Netherlands, Finland and 9 other countries.