Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 236 other categories.

2 TradeDoubler is leading in Coupons, Poker, Bingo and Ethnic & Regional.


1 AppNexus is leading in most countries, including United States, Germany, Japan, France and 213 other countries.

2 TradeDoubler is leading in Netherlands, Norway, Lao People's Democratic Republic, British Indian Ocean Territory and 6 other countries.