Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 237 other categories.

2 Traffic Revenue is leading in Bodyart and Hair.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, United Kingdom and 197 other countries.

2 Traffic Revenue is leading in Timor-Leste.