Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Turn is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 214 other categories.

2 Turn is leading in Astronomy, Accounting, Aviation, Fish & Aquaria and 7 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 153 other countries.

2 Turn is leading in Japan, Taiwan, Korea Republic, Ireland and 5 other countries.