Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertising is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 229 other categories.

2 Twitter Advertising is leading in Biotechnology & Pharmaceuticals, Music, Aerospace & Defence, Agriculture and 2 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 180 other countries.

2 Twitter Advertising is leading in Japan, Panama, Costa Rica, Qatar and 6 other countries.