Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertising is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 229 other categories.

2 Twitter Advertising is leading in Biotechnology & Pharmaceuticals and Metals & Mining.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 191 other countries.

2 Twitter Advertising is leading in Japan, Jersey, Brunei Darussalam, Guernsey and 2 other countries.