Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertising is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 229 other categories.

2 Twitter Advertising is leading in Healthcare Industry, Biotechnology & Pharmaceuticals, Associations, Agriculture and one other category.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, Germany and 179 other countries.

2 Twitter Advertising is leading in Japan, Ireland, Kenya, Georgia and 8 other countries.