AppTap is an app recommendations and advertising network, helping consumers and app developers cut through the clutter of the app stores. Leading mobile and web publishers, carriers, and devices use AppTap to boost user engagement and monet...
In terms of market share, apptap is clearly lagging behind, losing to Medallia in all segments.
Medallia has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Food & Drink and 35 other categories.
apptap is leading in Computer & Electronics, Consumer Electronics, News & Media, Mobile Developers and 4 other categories.
Medallia is leading in most countries, including United States, Sweden, Brazil, Canada and 33 other countries.
apptap is leading in Mexico and Italy.