Market Share by Top Websites

2 In terms of market share, apptap is clearly lagging behind, losing to Medallia in all segments.

Websites Categories

1 Medallia has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Food & Drink and 35 other categories.

2 apptap is leading in Computer & Electronics, Consumer Electronics, News & Media, Mobile Developers and 4 other categories.

Geography

1 Medallia is leading in most countries, including United States, Sweden, Brazil, Canada and 33 other countries.

2 apptap is leading in Mexico and Italy.