Market Share by Top Websites

2 In terms of market share, apptap is clearly lagging behind, losing to Merkle Loyalty Solutions in all segments.

Websites Categories

1 Merkle Loyalty Solutions has better usage coverage in more websites categories. Including Games, Lifestyle, Business & Consumer Services and Computers Electronics & Technology.

2 apptap is leading in Gambling and Hobbies & Leisure.

Geography

1 Merkle Loyalty Solutions is leading in most countries, including United States, Canada, France, Hong Kong and one other country.

2 apptap is leading in Vietnam.