In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Auditude in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 80 other categories.
Auditude hasn't got a lead over Aruba Media Marketing in any websites category.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Switzerland, Russia and 12 other countries.
Auditude is leading in United States, New Zealand and Viet Nam.