In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Banner Connect in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 70 other categories.
Banner Connect is leading in Games, Law & Government, Law, Humor and 2 other categories.
Banner Connect is leading in most countries, including United States, Brazil, United Kingdom, Canada and 9 other countries.
Aruba Media Marketing is leading in Italy, Germany, Russia, Czech Republic and 5 other countries.