2
In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to BrandReach in all segments.
1
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Science & Education and 6 other categories.
2
BrandReach is leading in Adult and Business & Consumer Services.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Canada and 8 other countries.
2
Aruba Media Marketing is leading in Italy.