Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 56 other categories.

2 Conviva is leading in TV & Video, Investing, Movies, Motorsports and 2 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Germany, Japan and 10 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Russia, Spain and 8 other countries.