Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 69 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 7 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Mexico and 14 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Hungary, Switzerland and 6 other countries.