Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 68 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 6 other categories.

Geography

1 Conviva is leading in most countries, including United States, Mexico, Belgium, United Kingdom and 20 other countries.

2 Aruba Media Marketing is leading in Italy, Russia, Hungary, Poland and 10 other countries.