Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Computers Electronics & Technology and 14 other categories.

2 Aruba Media Marketing is leading in Vehicles and Home & Garden.

Geography

1 Conviva is leading in most countries, including United States, Netherlands, United Kingdom, Canada and 26 other countries.

2 Aruba Media Marketing is leading in Italy.