In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Didit in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Didit is leading in Medicine and Publishing & Printing.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, Czech Republic and 10 other countries.
Didit is leading in United States.