Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 147 other categories.

2 Aruba Media Marketing is leading in Soccer, Accommodation & Hotels, Gambling, Lottery and 9 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Kazakhstan and 83 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Cameroon, Cocos Islands and 3 other countries.