In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to GlobalTakeoff in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Sports and 60 other categories.
GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 23 other categories.
GlobalTakeoff is leading in most countries, including India, Brazil, United Kingdom, France and 36 other countries.
Aruba Media Marketing is leading in Italy, Hungary, Poland, Switzerland and 10 other countries.