In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Hexagram in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 76 other categories.
Hexagram is leading in Humor, Coupons, Universities & Colleges and Magazines & E-Zines.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Canada, Ukraine and 11 other countries.
Hexagram is leading in United States, Brazil, Australia, Indonesia and one other country.