In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Hexagram in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 76 other categories.
Hexagram is leading in Humor, Universities & Colleges, Coupons and Magazines & E-Zines.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 36 other countries.
Hexagram is leading in United States and China.