In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Hexagram in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 76 other categories.
Hexagram is leading in Humor, Coupons, Magazines & E-Zines and Universities & Colleges.
Aruba Media Marketing is leading in most countries, including Italy, Germany, France, Russia and 8 other countries.
Hexagram is leading in United States, Brazil, Chile and Pakistan.