Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 154 other categories.

2 Aruba Media Marketing is leading in Lottery, Math, Equestrian, Philosophy and one other category.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 72 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Saudi Arabia and Moldova.