Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 131 other categories.

2 Aruba Media Marketing is leading in Web Hosting, Gambling, Lottery, Basketball and 14 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 81 other countries.

2 Aruba Media Marketing hasn't got a lead over Improve Digital in any country.