2
In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to interclick in all segments.
1
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Science & Education and 5 other categories.
2
interclick is leading in Lifestyle and Community & Society.
1
interclick is leading in most countries, including United States and Macedonia.
2
Aruba Media Marketing is leading in Italy.