In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to interclick in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 66 other categories.
interclick is leading in Career & Education, Universities & Colleges, Movies, Technology News and 25 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Poland, Czech Republic, Russia and 9 other countries.
interclick is leading in United States, Peru, Egypt, Brazil and 6 other countries.