In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to interclick in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, People & Society and 47 other categories.
interclick is leading in Health, Universities & Colleges, Movies, Law and 11 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Switzerland, Poland, France and 8 other countries.
interclick is leading in United States, Russia, Armenia, Albania and 3 other countries.