In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to interclick in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 46 other categories.
interclick is leading in Movies, Health, Universities & Colleges, Marketing & Advertising and 10 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Czech Republic, China and 9 other countries.
interclick is leading in United States, Canada, Greece, Armenia and 3 other countries.