In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to InviziAds in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 74 other categories.
InviziAds is leading in Games, Video Games, Online, Software and 7 other categories.
InviziAds is leading in most countries, including India, United States, Japan, Brazil and 16 other countries.
Aruba Media Marketing is leading in Italy, Germany, France, Russia and 5 other countries.