In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kelkoo in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 54 other categories.
Kelkoo is leading in Children.
Aruba Media Marketing is leading in most countries, including Italy, United States, Czech Republic, France and 8 other countries.
Kelkoo is leading in Denmark, Finland, Austria, Norway and 4 other countries.