In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kelkoo in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 73 other categories.
Kelkoo is leading in Children.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, United States, Germany and 11 other countries.
Kelkoo is leading in Denmark and Norway.